EcoProbiotic Women · Prebiotic shampoo
Hair fall, breakage, itching… They all trace back to the balance of your scalp. The prebiotic formula cleanses without drying your scalp and supports its microbiome balance.
What is Turkey searching for?
On Google in Turkey, the concern searched most often alongside “shampoo” is hair fall, followed closely by dandruff. People don’t type a product; they type their problem. Women search for “hair loss” about 5 times more than men, and the fastest-rising question is simply “why?”.
more hair-fall searches by women
describe their scalp as sensitive
Misery 2024 · 20 countries
Google Trends, Turkey, past 5 years. Concerns searched together with “shampoo”, relative interest.
The 6 concerns women ask about most
Women ask
“Why is there so much hair in my brush?”
Hair grows from roots in the scalp. The environment around those roots, meaning the scalp’s moisture, oil and microbiome balance, is the ground hair grows from. Scientists observe that the scalp microbiome balance differs in people experiencing hair loss.
The prebiotic formula cleans without drying the scalp and, by supporting microbiome balance, helps hair grow from healthy ground.
How long after a trigger such as stress, illness or childbirth shedding can begin
Malkud 2015
On women’s scalps
Postpartum shedding is very common: it typically starts around the 3rd month and peaks around the 5th. The extra strands you notice when the seasons change are also usually part of the natural cycle.
Read the guide →The scalp, up close
Just like your skin, your scalp is home to a community of bacteria and yeasts. When they are in balance, the barrier is strong, the scalp is calm and the roots feel comfortable.
Clavaud 2013 · Grimshaw 2019
Schematic illustration; the trends are based on published studies.
What the prebiotic formula does
With microbiome-focused scalp care, the share of beneficial bacteria quadrupled in 24 weeks. The prebiotic formula supports the scalp’s beneficial residents.
Bae 2024
In a placebo-controlled study, a microbiome shampoo significantly reduced flaking within 4 weeks.
de Jesus 2023
With fermented scalp care, sebum dropped by 20% in 12 weeks while scalp moisture increased.
Hu 2025
SLS can affect the skin barrier for up to 10 days. A formula free of SLS/SLES is kind to your scalp and leaves it feeling fresh.
Löffler & Happle 2003
Alkaline shampoo increases friction, frizz and breakage. A pH 5.5 formula helps leave each strand smooth.
Gavazzoni Dias 2014
Of the three oils tested, coconut oil was the only one that clearly reduced protein loss in hair; it can penetrate the strand.
Rele & Mohile 2003
Glycerin is a time-tested humectant that speeds up recovery of the moisture barrier. It keeps that hydrated feel while you wash.
Fluhr 1999
Washing 5–6 times a week gave the highest satisfaction, and daily washing did not damage the hair. The gentle formula is made for everyday use.
Punyani 2021
pH scale · drag
Of 123 shampoos tested, 61.8% had a pH above 5.5; among anti-dandruff shampoos the figure was 80.8%. The skin’s surface is mildly acidic. The prebiotic shampoo is pH 5.5 balanced. Gavazzoni Dias 2014 · Lambers 2006
EcoProbiotic: sealed cuticles, smooth strands
The pH 5.5 prebiotic shampoo matches the scalp’s mildly acidic nature and leaves the hair’s outer layer flat: less friction, less frizz. Drag to see what happens with alkaline shampoos.
Skin surface
4.7 average
EcoProbiotic
pH 5.5 balanced
Tap water
≈ 8
61.8%
of shampoos here
What’s in the formula, and what isn’t
Feeds the scalp’s beneficial microbes and supports its microbiome balance and barrier.
Helps protect the protein in each strand and adds natural softness.
Keeps your scalp feeling hydrated while you wash.
Lift away dirt and excess oil without leaving the scalp tight.
In tune with the scalp’s mildly acidic nature, so strands stay smooth.
EcoProbiotic Women · 300 ml
Women · 300 ml
What you’re dealing with
Your scalp itches, and by afternoon your roots look oily. A harsh shampoo brings a few hours of relief, then it all starts again.
What this shampoo does
The prebiotic formula gently cleanses your scalp and supports its barrier.
The real work happens on your scalp. Apply the shampoo to the roots and give the lather time.
01Massage into the roots with your fingertips to build a lather. Focus on the scalp, not the ends.
02Let the lather sit on your scalp for 1–2 minutes. This is when the prebiotic formula meets your scalp.
03Rinse with lukewarm water; repeat if needed. Safe to use every day.
Tap a card to see the truth →
Real data · peer-reviewed journals
47.2% of adults consider their scalp sensitive: 48.8% of women and 44.6% of men.
Misery et al., 2024 · J Eur Acad Dermatol Venereol · 50,552 people, 20 countries ↗
The dominant members of the scalp community are Cutibacterium, Staphylococcus and Malassezia. In dandruff, Malassezia restricta and S. epidermidis increase while Cutibacterium decreases.
Clavaud et al., 2013 · PLoS One ↗
61.8% of shampoos had a pH above 5.5; among anti-dandruff shampoos, 80.8%. An alkaline pH can increase friction, frizz and breakage.
Gavazzoni Dias et al., 2014 · Int J Trichology ↗
With a microbiome-based shampoo, the number of flakes decreased significantly within 4 weeks; the feeling of cleanliness and appearance improved.
de Jesus et al., 2023 · Int J Cosmet Sci · 33 people, 28 days ↗
With coconut oil, bacteria and pathways associated with a healthy scalp became more abundant.
Saxena et al., 2021 · Sci Rep · 140 women ↗
Of those with a sensitive scalp, 89% reported itching and 45% tingling.
Brenaut et al., 2021 · Front Med · 133 women ↗
Natural skin pH averages 4.7; an acidic pH helps beneficial flora stay attached to the skin, and tap water raises pH for up to 6 hours.
Lambers et al., 2006 · Int J Cosmet Sci · 330 people ↗
Hair follows a yearly cycle; the proportion of hairs in the shedding phase peaks in summer, with a second peak in spring.
Kunz et al., 2009 · Dermatology · 823 women ↗
Hair renews itself constantly; losing some strands every day is a natural part of the hair cycle. The number can rise when the seasons change. If you see a small white bulb at the end of a shed strand, it is usually a hair that has simply completed its cycle.
Hair follows a yearly cycle. In a 6-year study of 823 women, the share of hairs in the shedding phase peaked in summer; those strands then fall out in the following weeks, in autumn. Seasonal shedding is usually temporary.
Shedding is a process that starts at the root weeks or even months earlier; it becomes visible 3–4 months after the trigger. Shedding noticed right after a shampoo change is usually down to another cause. Harsh cleansers, however, can dry out and sensitise the scalp, which is why a gentle formula matters.
A regular shampoo cleans your hair and scalp. A prebiotic shampoo cleans while also supporting the balance of the scalp microbiome. Many common concerns, such as dandruff, itching and oiliness, have been linked to a shift in this balance.
Just like the skin, the scalp is home to a community of bacteria and yeasts. Its dominant members are Cutibacterium, Staphylococcus and Malassezia. When this community is in balance, the scalp feels calm and comfortable.
Dandruff results from a combination of scalp yeast breaking down sebum, a weakened barrier and individual sensitivity. On a scalp with dandruff, the microbiome balance shifts. It is not contagious.
The most common causes are harsh cleansers, very hot water, sensitivity to hair dye and fragrance, dryness and stress. The scalp is skin too; when its barrier weakens, it becomes sensitive. 89% of people with a sensitive scalp report itching.
Sebum production varies with hormones, genetics and the season. In a controlled study, satisfaction was highest with 5–6 washes a week, and daily washing did not damage the hair shaft. What matters is that the shampoo is gentle.
Women · 300 ml
